by T W Coombs
For years I have been very good at making a Brand work, a
logo pop and making people ask about what the brand does, but this was a
company. Genius Babble Music was a brand
that could be thrown about to all corners without fear as it was a thing, not a
whom. So when my new venture, this, was
coming along I suddenly thought "how the hell do I brand myself?” the
answer is, carefully.
